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From coins to miners: Trump family's crypto playbook
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Sep 03, 2025
Sept 3 (Reuters) - The trading debut of $WLFI, a token linked to a cryptocurrency venture affiliated with U.S. President Donald Trump's sons, has cast a spotlight on the family's growing footprint in the space.
Cryptocurrency has become a recurring theme in the family's business empire, even as critics have flagged potential conflicts of interest given Trump's pledge to make the U.S. the "crypto capital of the planet."
The White House, however, has denied any wrongdoing. All of Trump's multi-billion-dollar real estate, golf, media, and other business interests are in a trust managed by his children.
The president is exempted from conflict of interest laws because he oversees too many areas to make enforcement practical, according to ethics experts. The system relies on a president's good-faith effort to separate his personal interests from the country's when he takes office.
Here is a rundown of the Trump family's main forays into the cryptocurrency industry:
TRUMP MEDIA
Truth Social-owner Trump Media & Technology Group (DJT.O), said in May it had raised $2.5 billion through a sale of shares and bonds to buy bitcoin, which CEO Devin Nunes said is the "apex instrument of financial freedom."
The company plans to hold bitcoin as assets on its balance sheet, following a playbook long popularized by Michael Saylor's Strategy (MSTR.O)
About 41% of the stake in Trump Media is held in a trust under the name of Donald Jr., the president's son, according to a filing by the company. As of Friday's close, the stake was worth $2 billion.
TRUMP MEDIA GROUP CRO STRATEGY
Trump Media and Crypto.com have partnered with a special purpose acquisition company (SPAC) to launch a new venture called Trump Media Group CRO Strategy that will accumulate the crypto platform's native token, CRO, on its balance sheet.
Expected funding for the new company will comprise 6.3 billion CRO tokens, $200 million of cash, $220 million of warrants, and a $5 billion equity line of credit from an affiliate of investment firm Yorkville, the SPAC's backer
Yorkville, Trump Media, and Crypto.com will be the majority owners of the company, they said.
CRO's market value was $8.7 billion as of Wednesday, according to CoinGecko.
WORLD LIBERTY FINANCIAL
DT Marks DEFI LLC, an entity tied to the Trump family, holds nearly 38% of equity in the company that controls World Liberty Financial and is entitled to receive the lion's share of its revenues, according to the company's website.
It also holds 22.5 billion $WLFI tokens, created by World Liberty, which have tumbled 21% since they started trading on Monday. The token was last valued at $6.7 billion on Wednesday, according to CoinGecko.
Under an agreement, the Trump-tied entity is entitled to 75% of the money raised from $WLFI sales, after covering agreed reserves and expenses.
The Trump family has made around $500 million from World Liberty since the platform was launched, according to Reuters calculations based on the company's terms and conditions, transactions traced by crypto analysis firms, and publicly disclosed deals.
Source >> From coins to miners: Trump family's crypto playbook
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